Additional Work Samples.
While the other portfolio projects take a deep dive into selected campaigns, this page showcases additional examples of my digital strategy, content writing, and social media work. These samples span real-world deliverables from my work in my current position at the DeBartolo Performing Arts Center and strategic concept projects completed during my master’s program at Brandeis University.
Paid Social Content Highlights
These paid ad campaigns were created for the DeBartolo Performing Arts Center’s Instagram and Facebook accounts to promote seasonal campaigns and upcoming performances. I collaborate closely with our creative design team, who provide the visual assets, while I write the ad copy and manage Meta campaign setup—including audience targeting, campaign objectives, and geographic reach. I also oversee the paid media budget, including allocations across campaigns. In addition to Meta, I manage ad placements on TikTok, Google Performance Max (PMAX), and Spotify.
Blog Content
In addition to ad campaigns, I write blog content for DPAC as well. Here’s a sample from our “Arts for the Mind” feature.
Additional Digital Strategy + Multichannel Marketing Projects
Check out additional digital strategy projects created during my time at Brandeis University, where I explored brand positioning, paid media strategy, multichannel marketing, and user engagement through hands-on campaign development, both individually and collaboratively.