Books-A-Million Rewards Program: UX/UI Redesign (Course Project)
In my UX/UI course during my master’s program, I created a mockup redesign of the Books-A-Million rewards program sign-up experience. The goal was to improve usability by simplifying the homepage layout, cleaning up the menu navigation, and developing clear call-to-action (CTA) buttons to streamline the membership sign-up process.
Project Goals
The goal of this project was to enhance the user experience of Books-A-Million’s loyalty program sign-up process. I focused on improving usability and streamlining the customer journey by:
Simplifying the homepage layout to reduce visual clutter and increase the average session duration.
Reducing menu categories from 13 to 8 to improve navigation and minimize decision paralysis.
Designing clear, consistent CTA buttons to encourage sign-ups for the Millionaire’s Club rewards program.
Creating a cleaner, more intuitive checkout flow to support higher conversion rates.
Please note: This redesign was completed in Figma as part of a UX/UI course in my master’s program.
UX Design Highlights
These mobile wireframes reimagine the Books-A-Million rewards experience with simplified navigation, clear membership options, and a streamlined process, all designed to boost rewards program membership signups.
Full Project Portfolio
Want to dive deeper into the full UX design process?
From user research insights and sitemap revisions, to early wireframes and final prototype testing, this full UX portfolio presentation outlines each phase of the Books-A-Million rewards program redesign mockup.