Alliance Française de Grand Rapids: Brand & Digital (Course Project)
As part of my master’s program, I created a brand and digital redesign for Alliance Française de Grand Rapids, a nonprofit focused on French language and culture. This project included putting together a full style guide, audience persona, social media content strategy, infographic design, and a website mockup (using Google Sites).
Campaign Goals + Strategy
The goal of this project was to modernize the organization’s digital presence while preserving the heart of its mission. I developed a brand style guide, researched the target audience, created content samples tailored to those interested in language learning, film, literature, and French culture.
Sample Assets
Brand + Content Style Guide
Developed brand style guide for clarity on content principles, voice and tone, content types, grammar and usage, and website styles.
Infographic
Produced an infographic for informing and educating the target audience on the benefits of learning French.
Social Media Content Mockups
Designed paid and organic social campaign mockups for LinkedIn, Instagram, and Facebook.
Website
Created a mock website to improve usability and consistency, while informing and educating website visitors.
